Sonntag, 18. Februar 2018

“Can we go back to using Facebook for what it was originally for - looking up exes to see how fat they got?” (Bill Maher)

Recently, Apple CEO Tim Cook made a name for himself when he spoke out in favour of restricting the use of technology in schools, suggesting that he had banned his nephew from participating in social networks. And Sean Parker, co-founder of Napster and long-time Facebook consultant, is quoted as saying,"God only knows what it's doing to our children's brains". Social media has a problem, and not just since Facebook's inglorious role in the American election campaign. Platforms whose self-explanatory goal is to bring us all closer together and make us happy seem - indeed - to have the opposite effect.

Montag, 18. Dezember 2017

What makes a good instructional video?

Video supports education in many areas and online courses regularly include instructional videos. Video transports the content both audibly and visually, creating a multisensory learning environment that is said to be particularly conducive to learning. The fact that multisensory learning environments can be beneficial to learning (and when it does so) has been investigated a lot of times in laboratory experiments. In practice, however, there is still uncertainty about what really makes a good video.

Donnerstag, 14. September 2017

What's with the hype about videos in Social Media?

Videos are currently being hyped in connection with social media. Look at your social media accounts and you will see that videos have become a dominant form of content. And apparently, the supply is matched by a corresponding demand. A company like Facebook would not place so much emphasis on videos if it hadn't come to the conclusion that this kind of content is particularly popular with users.

Freitag, 24. März 2017

Involvement as the driving force behind sharing

Why is some content shared on the web and other content is not? How can you get more people to share blog posts, tweets or Facebook posts? This article deals with the prerequisites for sharing content that are all strongly related to the concept of ego-participation (involvement). It ends with hints on how to promote sharing.

Montag, 6. Februar 2017

Training on the go - mobile learning with audio media.

Today, every occupation, whether dependent or self-employed, requires that you keep your knowledge up to date at all times. Often, however, the activity itself leaves little time for further training. In addition, many forms of learning require temporal and spatial planning (e. g. the face-to-face seminar). Mobile learning (M-learning), on the other hand, promises that learning can take place spontaneously at any location - i. e. at the bus stop, in the subway or during car journeys. This is tempting because especially those who travel a lot in the car might want to use their free time for learning.

Montag, 21. November 2016

How reading on screen influences our thinking

We are influencing the environment with our technology. But it's not a one-way street. The technology in our environment affects us too. It literally changes our thinking. And not just thoughts and attitudes, but our basic thinking processes. According to a recent study, it makes a difference whether we read information on paper or on screen. Depending on the medium, different processes of information are activated.

Mittwoch, 15. Oktober 2014

Measuring the Sense of Community in Online Communities

A strong sense of community (SOC) is considered to be desirable because it fosters pro-social behavior of community members and helps deal with external challenges/threats (cf. Sense of community in virtual communities). So every community manager should be highly interested in assessing the SOC of her/his community. But measuring the SOC and interpreting the result is by no means easy.