Freitag, 30. August 2013

Gamification – What is the benefit for community management?

Gamification is a very young and hot debating topic. The term was not existent before 2010,  a fact that might explain that there are so few empirical studies on this subject. Furthermore, the available studies show mixed results. Apparently the effectiveness of gamification depends on a whole set of interrelated factors (community topic, community type, community size, cultural factors, members' motives and appraisals, the design of the reward system itself etc.). This multitude of determinants makes it difficult to decide whether gamifying one’s own community site may be such a good idea after all ...

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